Week 4 - Websites Recap

We are one fourth of the way through the semester! Wow!

This week we reviewed push and pull techniques, and how websites play a role in IMC. As you can see from your assignments this week, social media is just one multimedia channel in the grand marketing plan. Although social media engages, the website is where you want your customers to go to be fully immersed in your brand at every turn with no distractions popping up on a news feed! It is the home base for content delivery.

Websites can improve a brand with content, items to engage the customer such as chat or contests, cross-promoting social sites, and they should pull in a customer by having them sign up for an e-newsletter, text alerts, anything to capture their info (pull) so they can push info to them. A coupon code never hurts!

This week, I'd like to highlight these blogs for some great writing and insight into brands' websites. There were some great blogs this week, and I can't highlight them all, but I encourage you to check out your classmates' blogs. All I know is after this week, I want to go to the mall and hit up Kate Spade, Anthro, Pottery Barn and more!!

When it comes to push marketing, Oreo's website crumbles

BarackObama.com: A Brief Discussion

Google Marketing 101

Alexis also brought up a good point in the e-discussion that our own Florida Gators do a wonderful job at posting on social networks to direct followers back to gatorzone.com which houses some meaty articles for sports enthusiasts.

Looking forward to your responses this week as we look at some more multimedia channels that help reinforce the brand message -- emails and blogs.