Week 3 recap: Integrated marketing - a must in today's saturated world

I love IMC! I've always enjoyed putting together an entire project/campaign and working on several areas. IMC allows you to learn so much about multimedia options from video and mobile to print and websites. You may not be an expert in all the channels, but some experience in each can definitely help you on the job search. I know I'd rather hire a candidate who has journalism background, perhaps some design, and can upload to a website than just strictly a writer. In this age of IMC and new technology, you must possess a variety of multimedia skills!

Don't forget IMC and branding is more than social media and websites. It encompasses ALL channels: direct mail, billboards, point of sale, television, radio, on-hold phone messages, in-store audio, banner ads, blogs, packaging, store signage etc. Or what about Abercrombie where you come out of their store SMELLING like them?!

What's wonderful about these offline channels-- you can easily tie them to online ones with #hashtags on commercials, social media icons on packaging, URLs listed in ads, or QR codes on displays. Each medium you use should always provide a way for your customers/users to find another way to connect with you as well.

You had great posts for Week 3! I encourage you to read your classmates' responses to the discussion question in e-learning as well as to check out their blogs.

Just some highlights from this week from your classmates:

• Pottery Barn Knows the Way to My Heart: Integrated Marketing Communication Done Right!
• Jack of All Multimedia Spades: Kate Spade New York 
• Oreo's multimedia is a slam dunk...or twist!

 
I love this infographic and wanted to share.