Don't forget IMC and branding is more than social media and websites. It encompasses ALL channels: direct mail, billboards, point of sale, television, radio, on-hold phone messages, in-store audio, banner ads, blogs, packaging, store signage etc. Or what about Abercrombie where you come out of their store SMELLING like them?!
What's wonderful about these offline channels-- you can easily tie them to online ones with #hashtags on commercials, social media icons on packaging, URLs listed in ads, or QR codes on displays. Each medium you use should always provide a way for your customers/users to find another way to connect with you as well.
You had great posts for Week 3! I encourage you to read your classmates' responses to the discussion question in e-learning as well as to check out their blogs.
Just some highlights from this week from your classmates:
- Pottery Barn Knows the Way to My Heart: Integrated Marketing Communication Done Right!
- Oreo's multimedia is a slam dunk...or twist!
I love this infographic and wanted to share.
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